6 Makeup Brands that Are Cruelty-Free

    Cruelty-free cosmetics are items of makeup that do not test their products or ingredients in any way on animals. Unfortunately, many popular makeup brands do continue this terrible practice, which is incredibly painful and often results in the death of the animals tested on.

    However, Cruelty-free makeup is becoming more and more popular as the minds of society are being helped to understand the terrible situation!

    Here are six great cosmetics lines that are 100% cruelty-free.

    1. BH Cosmetics

    BH Cosmetics is a makeup brand that garners most of its revenue from its online site. While their products can be bought during the holiday season at locations such as Target, the largest variety of items will always be found directly on their website. They are an LA-based company that has been cruelty-free from the beginning.

    They believe strongly in creating quality products from a fraction of the price without compromising any moral standards through cruel animal testing. Almost anything one could ever need can be found on the BH Cosmetics website. From foundation to eyeshadow palettes to lashes – they truly have it all.

    Recently this cruelty-free brand has been getting noticed buy well-known beauty gurus, such as the famous YouTuber RawBeautyKristi. If you like variety and are always interested in new launches, this is a great brand to check out.

    Almost every month they release a new product or collaboration with some of the biggest beauty influences out there! With great quality, even better prices, and a guarantee of cruelty-free cosmetics, a makeup line truly cannot get any better than this!

    2. Gaya Cosmetics

    Gaya Cosmetics is another cruelty-free brand that believes in only putting the best products on your skin! They use 100% minerals that are all natural and steer clear of artificial additives that almost every other brand includes in their products. They have never tested on animals, and almost every one of their products is vegan. You can tell that Gaya Cosmetics truly puts their heart and soul into their luxury products.

    Their skincare includes healthy ingredients for the skin, such as avocado oil. Avocado oil has been proven to moisturize and repair the skin significantly. Some of their skincare includes active ingredients such as salicylic acid which has been proven to be effective in treating acne.

    Scrolling through Gaya Mineral Makeup reviews on the internet shows just how much individuals love their products. You can feel confident putting their Vegan Mascara for Lengthening Defined Lashes or Face Primer Foundation Base on. Even their makeup products include the benefits most skincare products do, so you will find that your skin will thank you in the long run!

    3. NYX Professional Makeup

    Another great brand that prides itself on being cruelty-free is NYX Cosmetics. NYX Cosmetics is a branch of L’Oreal Cosmetics and is known for being incredibly affordable. Their line of products includes concealers, lip products, and highlighters. While NYX does boast a drugstore price tag, their cosmetics are known for being comparable to high-end products.

    NYX Cosmetics is known for its great primers. They have a large variety, many of which are cult classics in the makeup community! Some of their products, such as their Tea Tree Primer, contain the natural ingredient Tea Tree Oil.

    This product has been scientifically proven to aid in fighting acne and the killing of bacteria. This will help to cleanse your skin to regrow a healthy layer of skin that is uninfected and completely blemish free! This is another great two in one skincare and makeup product combined.

    4. Tarte Cosmetics

    Tarte is a high-end brand with high-quality products. All their products are cruelty-free and have been that way since they were founded! Tarte is known for their amazing Tarte Shape Tape Concealer that beauty stars such as YouTuber James Charles and Thomas Halbert swear by.

    Tarte also has a wide range of palettes. These are not limited to eyeshadow palettes, although they are definitely included. They also have gigantic blush palettes, along with contour and highlight palettes. Tarte can be found in high-end makeup stores such as Ulta or Sephora.

    Their items can be fairly pricey, but they often host great deals that will allow you to get a lot of bang for your buck. Their products are not only cruelty-free but also Vegan as well as Gluten Free. This means that their makeup is something almost everyone can use, no matter their convictions!

    5. Kat Von D Beauty

    Kat Von D Beauty is a make-up brand sold mostly at Sephora which is owned by Kendo and developed by celebrity tattoo artist Katharine von Drachenberg, professionally known as Kat Von D. It was Kendo’s first acquisition, and the company later on ventured to design or purchase OleHenriksen, Marc Jacobs Beauty, Bite Beauty and Fenty Beauty.

    Thanks to Von D turning towards veganism a few years ago, the brand set out to achieve similar goals. Thus, in addition to being cruelty-free, Kat Von D Beauty offers an amazing selection of vegan products as well. And Kat herself has stated that they are working hard towards eventually making the entire line vegan, so the list is growing all the time.

    The brand is well-known for its amazing array of both neutral colors and bolder, edgier choices, which is a defining trait of Kat’s signature style which she had flaunted even before her days in the beauty world. In fact, she was renowned for her bold aesthetic choices ever since she first appeared on Miami Ink.

    Their most popular items are the Shade & Light contouring palette, which is a staple among many beauty gurus and makeup artists in the YouTube community, as well as full-coverage face products such as the Lock-It Concealer and corresponding foundation. The Tattoo Liner in the shade Trooper and some of her Everlasting Liquid Lipsticks are also among the brand’s famous items.

    6. Illamasqua

    The final brand of these six Cruelty-free Cosmetic lines is Illamasqua. A fairly new name on the makeup market, Illamasqua was born in 2008 in Yorkshire, England, thanks to marketing guru Julian Kynaston. Although he didn’t have any prior knowledge of the world of beauty, he wanted to express his love for everything that has to do with countercultures, theater and other exquisite things that were out of the ordinary.

    Arnold Langer, the creative mind behind the band’s product selection, was trained in the underground clubs and cabarets of Berlin. This is why Illamasqua doesn’t shy away from cream formulas, glow and bold, pigmented colors. According to the brand’s official website, their products have never been tested on animals, and they never will be either.

    Although some of their powders and creams still contain the red animal pigment carmine, they offer some of the best vegan brushes on the market, as well as various other face, eye and lip products. So, if you want to achieve that theatrical look without harming any adorable critters in the process, Illamasqua is a morally sound choice.


    Supporting cruelty-free makeup brands is a great way to affect the world around a little bit at a time. As more and more brands see each other switching over to cruelty-free testing, other cosmetic lines will follow suit. Make sure to check out these wonderful options the next time you are looking for quality makeup and skincare!


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